The title tag is your page's most powerful SEO signal and its first impression in search results. Getting it right requires balancing keyword optimization with human readability.
Lead with your primary keyword. Google gives more weight to words that appear earlier in the title. If your page is about "vegan protein powder", start with that phrase rather than ending with it.
Keep it under 60 characters. Google truncates titles that are too long, usually after around 580 pixels of width. Since pixel width varies by character, 50–60 characters is a safe target. The character counter tool above shows you exactly where you stand.
Include your brand name at the end. Format: Primary keyword — Brand Name. The dash or pipe separates the topic from the brand without wasting precious characters.
Write for the search intent. Informational pages should have descriptive titles. Product pages should include the product name and a key differentiator. Do not stuff keywords — titles that read unnaturally get fewer clicks.
Match your H1 heading. Google sometimes rewrites title tags that diverge significantly from the page's H1. Keep them closely aligned to reduce the chance of rewriting.
Avoid duplicate titles. Every page on your site should have a unique title. Duplicate titles signal thin content and prevent pages from ranking independently.
Common mistakes: using the same title on every page, writing titles over 70 characters, putting the brand name first, using pipes or dashes as decorative filler, and keyword stuffing.